Murray Hires Make-over Man
The people in Andy Murray’s corner have been reading my blog and finally took my advice. Murray has hired an image adviser.
The top British player hired one of the best Britain can produce in Stuart Higgins, a sporting public relations master.
Public relations. Now there’s a topic I might know a little bit about. It’s spin, well-turned lies, some spin, a lot of fake smiles and a bunch more spin. Perfect, just what Murray needs.
Maybe while Higgins is at it, he can whip Murray’s physical appearance into some semblance of order? Let’s hope so!
Tags: Andy Murray, public relations, tennisRelated Stories
POSTED IN: Andy Murray
2 opinions for Murray Hires Make-over Man
Steve
Mar 25, 2008 at 1:29 pm
Hi, like your blog.
Like you I’m pleased to see that Murray is starting to take PR seriously. In my view it is (or should be) as important an aspect of pro tennis as nutrition or sports psychology.
If you are interested in reading more on my thoughts about Murray and the media take a look at my blog http://topspintennisblog.blogspot.com
Keep on blogging.
Erica
Mar 25, 2008 at 2:02 pm
I agree 100% - as important as the public makes professional athletes, PR has to be a key component to a professional athlete’s program.
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